Google AdWords. What's It All About?

Two years ago I came up with my “great idea” for a new business. I was so excited! I got straight to creating my business plan. I brainstormed ideas for my business model, my brand, and my marketing strategy, because the number one priority for new business owners is finding a way to reach potential customers. In order to grow your business and reach your goals, you have to have a rock star marketing plan.  The “if you build it, they will come” mentality does NOT work for online businesses.

I was ready to start marketing my biz. Naturally, the first thing I did to develop my plan was open Google and type, “how to get my website found.” And I found my answer: Paid search, that’s how. PPC ads have helped many a small business jump-start their career. I decided to employ Adwords to get me up and running. The idea of AdWords seemed simple, but the process ended up being more involving and complex that I had imagined.

Before we talk about how AdWords worked for me, let’s discuss it IS exactly.

What is Google AdWords?

AdWords is a PPC (pay-per-click) method of online advertising.

AdWords is the first Google advertising program that really took off. Launched in 2000, Google boasted that their search engine handled more than 20 million searched per day. (Today, Google handles more than three billion searches per day!) Signing up for an AdWords account is free. You create an ad, put it out there for the world to see, and pay only when a person clicks on your ad.

How Does Google AdWords Work?

The key to a successful AdWords campaign is having the right keywords. AdWords is an auction, and advertisers are bidding on keywords. Some keywords are more competitive than others, and the cost-per-click is higher the more competitive the keywords.

Google uses a formula they call “Quality Score” that determines who ranks first on Google. The quality score considers both the RELEVANCY and QUALITY of your keywords. Since every advertiser’s goal is to get to page 1 on Google, finding the right keywords that target the right market at the right time is imperative.

I soon learned that Adwords is a time-consuming learning process that entails figuring out a whole new glossary of terms and then determining what method of search advertising was the right fit for my service. It is an ongoing process of trial and error and muddling through reports. It is layers and layers of features and settings. What works, what doesn’t? It takes diligence and patience and aptitude. Finally, one year later, after lots of aggravation and time and money wasted, I got it right.

Despite the steep learning curve, I am a big fan of Adwords. Once you find a formula that works, it gets the job done.

Google has become a verb; it’s where people go for answers. The internet is a vast competitive marketplace. I am grateful that a tool exists that helps me stand out of the crowd.

Developing your marketing plan? Reasons why Adwords should be a part of that strategy: 

  • Search Advertising is the future. Get ahead of the game before you get behind.

  • Google scores 3.5 billion searches a day. That’s 40,000 searches every second.

  • Google is the consumers’ first stop for researching a product or service they want to buy.

  •  It’s an opportunity for the small fish to compete with the big fish.Cost Per Click.

  • Only pay for traffic from those searching specifically what you are selling.

  •  On average, business bring in $3 in revenue for every $1.60 they spend on AdWords.

Thinking of using Google Adwords to boost your business? Hiring professional help might be beneficial. Here are some reasons why: 

  • Save yourself time, aggravation and most of all, money. 

  • Focus on what you do best.

  • Specialists study, research, and keep up with the latest trends. 

  • Specialists know how to efficiently navigate and interpret all the layers and tools of Adwords. 

  • Specialists know how to quickly decipher what is working and what is not working – significantly reducing waste.

  • Specialists stay informed about the market as a whole and can advise on the best course of action related to the goals you want to achieve. 

Only 8.5% of online searchers get past the first page of search results. Google AdWords is the fastest way to get to page 1. I’ve watched my business steadily move upward in Google’s pages as I’ve tweaked my formula, and I receive a steady stream of business as a result. That’s why I’m a big believer in the process.

Have more work than you can keep up with? Then you probably don’t need to employ an AdWords campaign. But if you’re like the rest of us, bringing in revenue is a top priority. I believe Google AdWords could be an indispensable tool in your marketing strategy.