Here's a small sample of some of our work.

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Our sister site, Hidden Gem Dating Profiles, was created by Lydia.  Her personalized dating profiles help you present your best self on the dating site of your choice.


Holly was happy to help the founders of the Homes 2 Stay, a luxury vacation rental firm, create compelling copy for their website. From resident descriptions to colorful portraits of destinations, real estate content is one of Smart Words' specialties.


Holly loved writing for, named one of Writer's Digest’s 101 Best Website's for Writers!  

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We provide both digital and print newsletter services.  We can work with your graphic designer or create a newsletter from scratch.  Here's an example of a newsletter written for RiteCare of Washington, a nonprofit organization that provides speech services to disadvantaged kids.

Ibero Email Campaign

Holly helped Ibero of Rochester with two digital marketing campaigns: one for the Ibero 5K Run/Walk, and the other for the annual Upstate Latino Summit. Marketing content included email campaigns, blog posts, and social media management.

We partner with web developers to provide search engine optimized content for websites.  Grapplers Inc. is just one example.  Partners have included Hello Developer, 123Triad Web Design, and Local Web Traffic Solutions.